by Nancy Anderson | May 6, 2020 | Branding
Why Brand Consistency Matters When someone interacts with your brand, the experience should be positive and familiar each and every time. Whether you’re handing someone a business card, talking to them on the phone, they see the packaging for your product or go to...
by Nancy Anderson | Dec 31, 2019 | Branding
Branding vs Brand vs Brand Identity. Branding, Brand and Brand Identity are terms sometimes used interchangeably by our clients but they’re actually very different things. What Is Branding? Branding is the process of creating and shaping a distinct brand. It’s a...
by Nancy Anderson | Dec 23, 2019 | Branding
The Building Blocks of brand identity. To create a strong Brand Identity, you have to first understand what the term Brand Identity means. What is Brand Identity? Brand identity is the collection of all tangible brand elements that a company creates to portray the...
by Nancy Anderson | Nov 7, 2019 | Branding
Should you send a Company Holiday Card? The most wonderful time of the year is also often the busiest time of the year. Like most business owners, you probably have a long to-do list to complete before ringing in the New Year. You may be tempted to either cross off...
