There are a number of different types of logos and pros and cons to using each. Although all logo are a combination of typography and images, each type of logo gives your brand a different feel.
Monogram Logo or Lettermarks
Wordmarks or Logotypes
Pictorial Marks or Logo Symbols
Abstract Logo Marks
Every business needs an identity and a strong company logo is an essential piece of the marketing puzzle. Your logo often gives customers and clients their first glimpse into your brand identity. Before a customer walks in your store or goes to your website, they have developed a first impression of your company, partly by your logo. If your logo is professional, you’re more likely to help customers feel like your business is a professional one too.
Your logo is a visual cornerstone of your company’s brand. Your company’s identity is visually expressed through its logo, which, along your company’s name’, is one of the main things that makes your business memorable.
Why a logo is important
Your logo is important because it’s the face of your company, makes a strong first impression, is the foundation of your brand identity, is recognizable and memorable, separates you from competition, fosters brand loyalty, builds trust, makes you look professional and creates an emotion connection with your audience.