Full Brand Design
Enchanted Hill Neighborhood
Located in Castle Hills, Enchanted Hill is a private, guard-gated golf course community of custom homes and golf course lots.
The crown jewel of the Castle Hills community, Enchanted Hill came to us looking for help revamping their existing brand to reflect the exclusivity of the upscale neighborhood while appealing to a distinguished, luxury home buyer.
As one of the few neighborhoods left where residents can build a custom home in an established community, Enchanted Hill needed sales materials as exclusive as their clientele.
Designed to stand out and differentiate the community, we created sales materials that not only got noticed but also resonated with recipients. Created to help prospects visualize living the lifestyle that Enchanted Hills affords, we designed a custom folder with an embossed logo coupled with inserts printed on a quality, textured paper.
In the design, we chose brand colors and fonts that represented luxury and the exclusivity of the upscale neighborhood but also expanded from the overarching Castle Hills brand. Copper and teal to represent wealth, value, classicism and nature. A combination of serif and script fonts to show sophistication and elegance. To create more visual interest, we created a brand pattern that mimicked the design in one of the central parks and tied to the neighborhood.