by Nancy Anderson | Dec 31, 2019 | Branding
Branding vs Brand vs Brand Identity. Branding, Brand and Brand Identity are terms sometimes used interchangeably by our clients but they’re actually very different things. What Is Branding? Branding is the process of creating and shaping a distinct brand. It’s a...
by Nancy Anderson | Dec 23, 2019 | Branding
The Building Blocks of brand identity. To create a strong Brand Identity, you have to first understand what the term Brand Identity means. What is Brand Identity? Brand identity is the collection of all tangible brand elements that a company creates to portray the...
